Maya Ortiz-Hughes
Cashflow & pricing
Ran a 22-person residential contracting firm for 11 years before coaching full time. Specializes in margin recovery and the Q3 cash cliff.
For owner-operators, 5–50 people
Coaching that moves your business by next Tuesday.
You're running a real business, not a case study. Our coaches have worked in shops, storefronts, and offices just like yours — and every framework here is designed to be used, not admired.
12 yrs
Average coach experience running or advising owner-operated businesses.
$2M–$25M
Typical revenue range of the companies we coach.
40 min
Intro call. No slide deck, no pitch script.
Where coaching helps most
Four places a 5–50 person business quietly stalls.
Most owner-operators don't fail. They plateau — usually on the same handful of problems. These are the four we work on most, because they're the four that compound.
Pricing & profitability
You're busy and still thin on margin. We pressure-test your pricing, rebuild the math, and give you a script for telling customers — without the roof caving in.
Cashflow survival
Profitable on paper, short on cash in Q3. We map your true cash cycle, surface the traps that eat owners alive, and build a weekly rhythm you actually keep up with.
Hiring & team scaling
The first ops hire, the second manager, the one you can't afford to lose. We help you scope the role honestly, write a job ad that filters, and onboard so it sticks.
Owner time & delegation
You can't delegate what you haven't described. We turn your head-knowledge into an ops doc your team can run, so you stop being the bottleneck on every decision.
Featured reading
The pieces most owner-operators email us about.
Short, specific, and built from actual coaching calls — not generic business content. Each one gives you something to try this week.
Cashflow · 9 min read
The cashflow trap: how $2M-revenue companies run out of money in Q3.
Why growth itself is the usual villain, how to spot the squeeze 90 days out, and the five-line cash dashboard we hand every new client in their first week.
Pricing · 11 min readRaising prices 30% without losing customers: a framework that works.
The exact sequencing we use with clients — cohort math, notice cadence, the letter template, the two objections you'll actually get, and what to do when one anchor customer pushes back.
Hiring · 7 min readYour first ops hire: scope it in a page, not a personality.
Most owners hire for chemistry and get chaos. How to define the role by the decisions it removes from your desk — and the 30-60-90 that makes it real.
Delegation · 8 min readThe one-page delegation doc we give every new manager.
The problem isn't that you won't let go — it's that your team can't see the decision behind what you do. Here's the doc that makes the invisible visible.
Our coaches
Working coaches, not keynote speakers.
Everyone here has either run an owner-operated business or spent a decade inside a handful of them. We meet clients where the work actually happens — shop floors, back offices, Saturday mornings over coffee.
Daniel Park
Pricing & sales ops
Former operator in specialty food distribution. Helps service businesses reprice cleanly and hold the line through the next three renewal cycles.
Priya Mehta
Hiring & team design
Spent a decade as COO across three owner-operated firms. Specializes in the first ops hire and the manager handoff owners get wrong twice.
I'd been trying to hire a person. Priya had me describe a role. The hire was almost easy after that.— Tomás A., founder, 24-person creative agency, NYC
Stuck on a specific problem? Let's talk through it.
A 40-minute intro call. Tell us what's pressing — first big hire, pricing fear, stagnant revenue, you-can't-leave-for-a-week. We'll tell you whether we can help and what we'd do first.