Field-tested Frameworks built by working coaches, for 5–50 person businesses.
No MBAs. No jargon.
Headshot of Maya Ortiz-Hughes

Cashflow & delegation

Maya Ortiz-Hughes

Eleven years, 22-person residential contracting firm. Sold it. Now coaches full time.

A long stretch in residential contracting.

For eleven years, Maya ran a 22-person residential contracting firm in the Midwest — three crews, a dispatcher, an office manager who quit twice, and a bookkeeper she hired too late. The business was profitable most of those years. In year seven, it was also the year she almost missed an August payroll — on a Thursday, which is when payroll runs in contracting. Best revenue quarter of her career. Worst cash position. She spent the next four years turning what she learned from that single Thursday into a weekly rhythm the whole firm could run without her in the room. Eventually she sold the firm, and now coaches other owners through the same stretch of ground.

What Maya coaches now.

Maya leads the cashflow pillar and the delegation pillar — two pillars that share the same root cause. Most of the owners she works with arrive with the same symptom: everything runs through them. The bank balance, the schedule, the customer calls that only the owner can take. Her work is moving the picture out of the owner’s head and onto pages the team can actually run.

She will not tell you to just raise your prices. She will not hand you a framework you can’t sketch on a napkin. If she can’t draw it in twelve minutes, it isn’t ready yet.

For eleven years I ran three crews and a dispatcher. In year seven I had my best revenue and almost couldn't make August payroll. That's the whole game right there. The number that matters isn't revenue. It's what you have on Thursday.

— Maya

Fit

Who this is for.

Owner-operators self-disqualify fast. Here is a fast read on whether the work fits.

  • Run a service business with crews, technicians, or trades.
  • Have had a great-revenue year that somehow ended cash-thin.
  • Feel the squeeze coming in Q3 every year and can't see it earlier.
  • Can't take a week off without interrupting scheduling decisions.
  • Run a pre-revenue business or a cash-register business with very short cycles.
  • Want a strategy consultant for a pitch deck, not a coach for operations.
  • Already have a strong fractional CFO running your weekly cash rhythm.

Cashflow or delegation pressing?

Forty minutes, no slide deck. Tell Maya what's happening on Thursday mornings. She'll tell you whether the fix is a dashboard, a decision doc, or something else entirely.

Book 40 minutes with Maya